top of page
Homepage
PLAN YOUR PATH
ChatGPT Image Aug 4, 2026, 02_01_37 AM.png

Become Vetted.

Helping pet businesses grow smarter, scale stronger, and compete with confidence.

Because getting bigger and becoming scalable are not the same thing.

15+

100x

$1.5M+

Years Building
Consumer Brands

Revenue Scale-Up

Investment Capital
Raised

SERVICES

Your biggest growth opportunity isn't always more sales.

Sometimes it's building a better business first.

ChatGPT Image Aug 13, 2026, 12_37_45 AM.png

CPG Brands

Strengthen your business, prepare for scale, and build sustainable growth across retail, distribution, e-commerce, and beyond.

ChatGPT Image Aug 13, 2026, 12_41_56 AM.png

Small Business & Retail

Improve operations, sharpen your positioning, and create practical strategies for profitable growth.

ChatGPT Image Aug 13, 2026, 12_44_56 AM.png

Not-for-Profit

Strengthen strategy, operations, fundraising and partnerships to make every resource go further and increase your impact.

ABOUT

Real Operators. Real Advice.

Unlike traditional consultants who specialize in one area, Vetted looks at the entire business—from brand positioning and product strategy to operations, distribution and execution.

 

Drawing on firsthand experience building and scaling consumer brands, Vetted provides practical strategies designed for the realities of founder-led pet businesses.

ChatGPT Image Aug 4, 2026, 02_31_34 AM.png

TESTIMONIALS

  • “Working with Laura at Vetted gave us a much clearer understanding of what Kanine Kookies needs to grow successfully. She quickly understood our business, identified opportunities we hadn’t considered, and provided practical, actionable recommendations tailored specifically to us. The entire process exceeded my expectations and left us with greater clarity, confidence, and direction for the future.”

    Kim

    Kanine Kookies

  • “Laura played an instrumental role in transforming Reelax from an emerging pet brand into a rapidly growing business with national retail and distribution opportunities. She combined strong strategic thinking with hands-on execution across sales, marketing, product development, and operations, consistently identifying opportunities and turning them into measurable growth. Her ability to understand the pet industry, build relationships, and move ambitious ideas into action made her an invaluable part of our growth.”

    Steve

    Reelax Pet Sciences

  • “Laura took Benjamin’s Bakery from an idea and built it into a cohesive, professional brand with a clear identity and market position. She brought together strategy, branding, product development, packaging, and customer experience to create something that felt both distinctive and commercially viable. Her ability to turn a concept into a polished, customer-ready brand is one of her greatest strengths.”

    Sarah

    Benjamin's Bakery

Brands Built, Grown, & Advised

logov2-white-horozontal.png

Ready to Grow?

contact@becomevetted.ca

(226) 984-7768

bottom of page